Contact
Proto-Persona
User Interviews
Survey
Affinity Diagram
User Persona
User Insights
Problem Statement(s)
Feature Prioritization Matrix
Value Proposition Statement
Competitor Analysis
User Scenario
User Flow
Sketches
Wireframes
Clickable Prototype
Wireframe Testing
Prototype Testing
ScienceGuyz is a tutoring company based in Athens, GA that specifies in tutoring math and science courses. They are located about 5 minutes away from University of Georgia (UGA) and mainly catered to those students. They use the syllabus from courses taken at UGA such as Biology, Physics, General Chemistry, and Organic Chemistry, that way what they're teaching is relevant to the student. They have plans to start the process of shifting to an online based system while also maintaining their physical location.
Julian Vincent is a 19 year old UGA student who is majoring in Chemistry. He recently moved to Athens as a freshman to dedicate himself to the student life. His goal is to be a Pharmacist and he is ready for the full fours years of hard work and dedication.
Julian is currently looking to get outside help for his Chemistry course after failing his last test, he's afraid of failing the entire course. He heard about Science Guyz from his friends who already took the course. He is debating the idea to sign up for the semester plan.
Pass his class with an A and actually learn the content.
We conducted 6 interviews of the six I conducted 3. We also sent out a survey and gathered 24 responses. During this process, the information we gathered was insightful.
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When putting together the affinity diagram, we grouped together information from each interview we had and key information they told us, as well as the survey information we gathered. We then divided the information into 12 categories: School/Majors, Classes Taken, Financial, Difficulty of Classes, Thoughts on Seeking Help, How you found resources, Stuff they didn't do, Would you pay for online resources, Resources used, Thoughts on online tutoring, Drawbacks, and Services/Features Wanted. We used this information to find out who our key competitors were, whether in person is better than online, and what features are necessary.
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Our first user persona is someone who is looking for help, possibly after failing their first test in one of their science courses. This person desperately wants to pass the class and finds their teacher not helpful.
This user is someone in their senior year that has been using ScienceGuyz services. The problem they are currently having is the change of their availability. They are busier than ever and don't have the time to come to their physical location. They are craving for more online help as opposed to in person.
Science Guyz was designed to provide in-depth tutoring for specific science courses that mirror the curriculum of UGA. They are currently planning to expand to other universities and eventually online. We have observed their website is outdated and does not provide a good path for future online expansion, which is causing potential clients (students) to look into other services provided by competitors. How might we improve their UI experience, to make their website more reliable and trustworthy thereby improving their online presence, increasing traffic and engagement, and creating a path for future expansion goals?
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When it came to the features we were going to include in the redesign, our main focus was in the "High Priority for ScienceGuyz" and "High Priority for User" quadrant. With that being said, we ended up touching on all the quadrants and including them in the redesign.
Challenging science courses?
We will take you to the next level.
Vickie Parsons
20 years old
Major in Pharmacy
1. Find if her course is offered
2. Learn more about the organization
3. Find the right resource to help her pass her class
Vickie is having issues understanding her teacher for her chemistry class, she doesn’t want to fail the class, so she asks help for a friend who refers ScienceGuyz to her. She decides to go to their website and learn more about them, she navigates through and after seeing all the information she wonders if it’s worth it, however, the reviews about them, favor the decision of subscribing, so she decides to subscribe.
She’s risking $250, and her financial situation is very tight so she puts a lot of thought on this decision, and she’s still having the risk of not passing the class. She doesn’t have a car, so she is afraid of not being able to go to the physical location easily.
Phase 1
Vickie struggles with Chemistry class
Phase 2
Friend tell her about Science Guyz
Phase 3
ScienceGuyz shows her what she will get if she
signs up
Phase 4
She pays for it, is tutored by really good teachers
Phase 5
She succeeded in her Chemistry Class
Parker Peterson
21 Years Old
Major in Genetics
1. Wants to book a private tutor, possibly online.
2. Keep up with announcements and upcoming events on the calendar.
3. See videos, keys, packets
Parker is a senior at UGA taking Genetics. He is trying to make sure he gets an A in his Genetics class. He has used SG for 2.5 years and it has been very useful. However, he is busier than ever and wants to access more content online.
• Feels left out because he's not able to be there in person as much.
• Unsure if he will have access to info online.
• Overwhelmed with his course work and job.
• Has a fear of failing and not getting into medical school.
Phase 1
Parker is really busy and needs more online resources.
Phase 2
Went to the website to see if he could book a tutor online and check upcoming events.
Phase 3
Parker sees the "book a tutor" option and finds one that fits his schedule.
Phase 4
Books the tutor and puts in his schedule.
Phase 5
He was able to still get help despite his busy schedule.
This user flow has 6 main tracks they are:
• Does user want to sign up
• Does user want to learn more about
organization/classes offered
• Does user want to find location
• Does user want to see upcoming events on calendar / announcements
• Does user want to book a tutor?
• See Videos/ Keys/ Packets
We took inspiration from our competitors Chegg, Khan Academy, and Kaplan, and made sketches that combined some of the best attributes of each site. We put our own spin on the calendar which was inspired by a layout we saw online and we made an "About Us" page which the sight previously didn't have.
If you're interested in viewing the high- fidelity clickable prototype. You know what to do.
