Contact
Proto-Persona
User Interviews
Survey
Affinity Diagram
User Persona
User Insights
Problem Statement(s)
Feature Prioritization Matrix
Journey Map/ Storyboard
Competitor Analysis
User Flow
Sketches
Wireframes
Clickable Prototype
User Testing Plan
Wireframe Testing
User Feedback
Prototype Testing
Dr. Truc Nguyen helps her patients identify and heal their ill heath by creating a customized meal plan for her patients. This requires thorough documentation of their daily food intake and observations about how reintroduction of certain foods affect their mood and body. She has observed that her patients struggle during the recording and observation phase of her customized plans. Information from documenting food intake and observing food’s effects, lends valuable insights into the effectiveness of the customized meal plan.
1. Can you share your eating and exercise habits?
2. Can you list any of the diets you or someone you know has tried?
2a. How long were you able to sustain them?
3. What is your exercise/activity routine like?
4. Can you walk me through your eating (meal prep) process? (How do you decide to start, how do you decide what kind of diet you’ll do (calorie restriction & exercise, Paleo, Atkins, etc), when do you decide to stop?)
5. Have you ever tracked/documented your daily food intake? (Why?)
6. Can you tell me about the last time you documented your daily food intake? (How did it make you feel? How did you get started?)
7. How long did you document your daily food intake?
8. How have you documented your food intake? (apps, food diary/log?)
9. Has your doctor ever asked you to track/document your daily food intake?
10. Did you comply? Why or why not?
11. Have you ever had an accountability partner for health or fitness?
12. How do you decide what to eat daily?
13. What do you think about incentives?
14. Do you keep a journal?
A total of 5 women were interviewed, 2 of which I interviewed. Those interviews helped us find user pain points especially with our competitors as well as what people use when faced with a dietary restriction especially when they have to track what they eat. For more information on the interviews such as notes, recordings, and transcripts. Click here or button below.
1. What do you identify as?
2. How old are you?
3. Do you have a health condition that causes you to modify what you eat?
4. If yes, what is it (optional)?
5. What is your marital status?
6. What is the highest level of school you have completed?
7. How organized do you consider yourself?
8. Do you keep a journal?
9. If yes, how often do you journal?
10. If no, why not?
11. How often do you eat out?
12. Have you ever dieted?
13. If yes, what diet(s) have you tried? (Ex: Paleo, Keto, Vegan, etc.)
14. Do you find it difficult to stick to a diet?
15. How long have you dieted?
16. Have you ever documented your food intake?
17. If yes, how do you document your food intake? (Check all that apply)
18. Has your doctor ever asked you to track/document your food intake?
19. If you have been asked to track/document your food intake, did you comply? Why or why not?
20. Do you like to be held accountable while documenting your food intake? (Ex: check-in from a friend, reminder from an app to enter the day's food)
21. Would you be open to chatting with us about your eating and diet preferences?
22. If yes, please share your name and email address so we can contact you.
There were a total of 41 responses from our survey. 87.8% of which were woman, 52.5% were married and 65.9% of woman were between the age of 25 to 44. 36.6% were between the age of 25 to 34. We received valuable information from the participants concerning food restrictions, their journaling habits and much more. Click below to see the results.
Information gathered from the interviews and survey were grouped together under 12 groups based on repetition and commonalities.. They are documenting, journaling/not journaling, exercise/activity, pain points, apps, accountability, food, health problems, motivation, attempted diets, incentives, and preparation.
Samantha is the user persona we came up with through research. She is a 35 year old married woman with 3 children who has just relocated with her family due to a new job opportunity. Since her move, she's lost the ability to work out with her friends who were her accountability partner.
We discovered that the user struggles to document her observations while she is on her diet and needs an easier way. We also found that a collaborative community will help keep her on track.
"Dr. Tru’s new patient, Samantha has suffered from chronic fatigue for years, but a recent move to Atlanta has made juggling her young family, a new job and setting up house in an unfamiliar city, overwhelming. Dr. Tru has recommended an elimination diet to identify which foods might be causing her chronic fatigue and other possible issues. Dr. Tru has observed that her patients have trouble documenting their observations once foods are reintroduced into their diet.
How might we pave the way for Samantha to easily document her reactions to food, informing her and Dr. Tru to the root cause of her fatigue, and restoring her energy and focus so she can keep pace with her busy life?
"Samantha desperately wants to maintain the healthier eating habits she’s developed, but since moving to Atlanta for a new job, she finds that at home, she’s alone in her desire to live healthier and the friends and coworkers who formed the core of her support network all live in her hometown, Chicago.
How might we help Samantha find her tribe so she can maintain the energy and overall improvement in her health since becoming a client of Dr. Tru and the Conscious Medicine team?"
There were 8 key ideas we wanted to incorporate in the app:
The journey map is a path Samantha would take once she started the prescribed Elimination diet from Dr. Tru. The process first begins in Dr. Tru's office where she fills the questionnaire and has an initial meeting followed up by a second meeting. She then shops for grocery items and plans her meals and uses recipes displayed in the app. Foods removed from the diet are then reintroduced and the observations are recorded. Samantha then tries to connect with other patients who have gone through the process.
We did a competitor analysis of 4 companies; Myfitnesspal, You Ate, Lose It, and Fat Secret. Fat Secret was the only indirect competitor while the other three were considered direct competitors.If you want to take a look at the detailed breakdown, click below.
The userflow had about 4 paths in addition to the regular flow for signing up and logining in. This formed the foundation of what we wanted the app to represent and how the user was going to maneuver the different features.
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I was responsible for the community section of the app. It started with the user deciding whether they
Here are a few of the wireframes I created for my part.
I created the high - fidelity version of the community section of the Good Eats app with Adobe XD, which you can view by clicking the button below.
The clickable prototype was done through Invision. The button below will take you to the wireframe version of my part the full prototype of our group sketches is here, which is a combination of my group member's parts.
I created the high - fidelity version of the community section of the Good Eats app with Adobe XD, which you can view by clicking the button below.
You can email me at victory.fejokwu@gmail.com